The ultimate joy ride for luxury vehicle enthusiasts

While there are plenty of luxury car brands around the world, there are two that are synonymous with luxury sports cars. Ferrari and Lamborghini are two of the most noticeable brand names regardless of industry, and now they are ready to take things to another level. For as long as anyone can remember, when you pictured a Ferrari or Lambo, you had an idea of what the vehicle would look like. That notion is going to change now, because they are preparing to enter the SUV sector of the automobile industry. Lamborghini has already developed and begun manufacturing their first SUV, which gives them a leg up on their rival, as Ferrari is still in the conceptual phase of this monumental transition.

Lamborghini Urus

The Lamborghini Urus is set to be the Italian company’s first SUV, although it looks more like a crossover. Nevertheless, the sleek automobile definitely incorporates the style and design of a Lamborghini. It is set to debut on December 4 and will begin selling in 2018. The company certainly has big plans for the Urus, anticipating that 1,000 will be manufactured in its first year.  If everything goes as planned, production would jump to 3,500 in 2019, which would make the Urus the top selling model for Lamborghini. That’s quite the expansion for a luxury automotive brand. As for the car itself, it will include a 4.0-liter bi-turbo V8 engine with 650 horsepower, so needless to say, this Lambo will still gallop like the models before it. The company also plans on producing a hybrid variant in 2019.

Ferrari’s Approach

If and when Ferrari decides to produce an SUV, they will do it their way. According to Ferrari CEO Sergio Marchionne, the company is “dead serious” about building a new SUV. On the other hand, another Ferrari spokesperson said that they have no plans to launch an SUV anytime soon. It all seems confusing, but the two comments were actually clarified and do coincide with one another. Ferrari plans to reinvent the concept of an SUV, only the way that Ferrari can. They are widely recognized for their innovative designs, and Marchionne clarified that the company will allow its engineers to reinvent the vehicle how they see fit. Ultimately, it is not clear whether or not Ferrari will produce an SUV or a crossover or anything remotely similar, but it is clear that if they decide to move forward with the project, things will be done “Ferrari style.”